格拉斯哥喀里多尼亚大学伦敦分校(GCU London)开办了英国第一个奢侈品市场营销硕士(MBA Luxury Brand Marketing),该专业为学生提供了在奢侈品管理领域事业,就业发展的最佳途径。学生们在该专业学习中,将有机会获得实习经验,这对于学生日后就业至关重要。
该专业入学要求:
1.获得英国二等下荣誉学士(UK Honours degree 2:2)或相当学历
2.获得商业或者Fashion相关专业学位(如无相关专业学位必须有在奢侈品行业,零售行业2年以上工作经验)
3.雅思总分6,单项不低于5.5;或者托福iBT最低87(阅读最低22,听力最低21,口语最低23,写作最低21)
奢侈品市场营销硕士课程设置 |
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1. luxury market analysis |
2. strategy evaluation for luxury businesses |
3. luxury consumer behaviour |
4. luxury product and brand management |
5. luxury marketing communications and retailing |
6. channel management within the luxury sector |
7. finance and wealth management |